杨晓冬
博士/教授，博士生导师
研究方向：健康、环境与科技传播，青少年媒体使用，老龄化传播
Email: yangxiaodong@sdu.edu.cn
2017年新加坡南洋理工大学传播学博士毕业，现已发表多篇SSCI/CSSCI学术期刊论文，所发表的论文期刊包括Public Understanding of Science, Health Communication, Mass Communication & Society, Science Communication, Internet Research等。论文连续多年被国际传播学会(ICA)和新闻与大众传播教育协会(AEJMC)年会会议接收。此外，还主持和参与多项国家社会科学基金项目及教育部人文社科项目。
学术兼职：
中国新闻史学会健康传播专委会理事
山东省医学会健康传播分会副主任委员
SSCI权威期刊Environmental Communication编委成员
SSCI权威期刊Asian Journal of Communication编委成员
工作履历：
2018.01 英国365上市公司 副研究员
2019.09 入选英国365集团青年学者未来计划
2022.09 英国365上市公司 教授（破格）
2024.01 入选英国365集团齐鲁青年学者
2025.07 入选山东省泰山学者青年专家
教育背景：
2012 – 2017 新加坡南洋理工大学 黄金辉传播与信息学院 传播学 博士学位
PhD in Communication Studies, Nanyang Technological University, Singapore
2009 – 2011 中国人民大学 新闻学院 传媒经济学 硕士学位
2005 – 2009 英国365集团 文学与英国365上市公司 新闻学 学士学位
主要期刊论文：
1. Yang, X., Song, B., Chen, L., Ho, S. S., & Sun, J. (2025). Technological optimism surpasses fear of missing out: A multigroup analysis of presumed media influence on generative AI technology adoption across varying levels of technological optimism. Computers in Human Behavior, 162, 108466. (SSCI-第一作者)
2. Yang, X., & Wei, L. (2025). How message-evoked emotions undermine persuasion: The mediating role of fear and anger in health message effects among older adults. Journal of Health Communication, 30(sup1), 5-13. (SSCI-第一作者)
3. Yang, X., Li, S., & Li, J. (2024). Enhancing helicobacter pylori prevention through fear appeals in health public service announcements: Two randomized experiments. Health Psychology, 44(7), 686–695. (SSCI-第一作者)
4. Li, J., & Yang, X. (2025). Does exposure necessarily lead to misbelief? A meta-analysis of susceptibility to health misinformation. Public Understanding of Science, 34(2), 222-242. (SSCI-通讯作者)
5. Wei, L., & Yang, X. (2025). “I Will Exercise to Look Great!”: The Impact of Message Frame, Message Focus, and Age Label on Enhancing Older Adults’ Physical Activity Intentions. Health Communication, 40(6), 965-979. (SSCI-通讯作者)
6. Chen, L., Fu, L., Yang, X., Li, L., & Ding, S. (2024). Acquiring social support in an online HPV support group: Exploring the roles of threat and efficacy. Health Communication, 39(12), 2756-2766. (SSCI-通讯作者)
7. Zhang, L., Yang, X., & Jung, E. H. (2023). When does WeChat usage decrease loneliness? A panel study examining the moderating roles of age and perceived network supportiveness. Social Science Computer Review, 41(2), 438-460. (SSCI-通讯作者)
8. 杨晓冬,宋冰,杨文倩.健康信念模型视角下健康信息搜寻对不同心理健康促进行为的影响[J].新闻大学,2023,(12):88-103. (CSSCI-第一作者)
9. 杨晓冬,宋冰,王琪.依恋理论视角下青少年网络欺凌受害对心理健康的影响研究[J].全球传媒学刊,2023,10(03):99-120. (CSSCI-第一作者)
10. Yang, X., Chen, L., & Wei, R. (2023). Extending the Cognitive Mediation Model to Examine Public Support for Funding Science and Technology Development in China: Media Attention, Information Processing, Scientific literacy, and Nationalism. International Journal of Public Opinion Research, 35(1), edac037. (SSCI-第一作者)
11. Yang, X., & Zhang, L. (2022). Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting. Environmental Communication, 16(8), 1059-1076. (SSCI-第一作者)
12. Yang, X., Wei, R., & Ho, S. S. (2021). If Others Care, I Will Fight Climate Change: An Examination of Media Effects in Addressing the Public Goods Dilemma of Climate Change Mitigation. International Journal of Communication, 15, 21. (SSCI-第一作者)
13. Yang, X., & Zhang, L. (2021). Reducing parent-adolescent conflicts about mobile phone use: The role of parenting styles. Mobile Media & Communication, 9(3),563-583. (SSCI-第一作者)
14. Zhang, L., & Yang, X. (2021). Linking risk perception to breast cancer examination intention in China: Examining an adapted cognitive mediation model. Health communication, 36(14), 1813-1824. (SSCI-通讯作者)
15. Yang, X., Chen, L., & Ho, S. S. (2020). Does media exposure relate to the illusion of knowing in the public understanding of climate change?. Public Understanding of Science, 29(1), 94-111. (SSCI-第一作者)
16. Chen, L., Yang, X., Fu, L., Liu, X., & Yuan, C. (2019). Using the Extended Parallel Process Model to Examine the Nature and Impact of Breast Cancer Prevention Information on Mobile-Based Social Media: Content Analysis. JMIR mHealth and uHealth,7(6), e13987. (SCI-通讯作者)
17. Chen, L. & Yang, X. (2019). Using EPPM to evaluate the effectiveness of fear appeal messages across Different Media Outlets to Increase the Intention of Breast Self-Examination among Chinese Women. Health Communication,34(11), 1369-1376. (SSCI-通讯作者)
18. Yang, X., Chuah, A. S., Lee, E. W., & Ho, S. S. (2017). Extending the Cognitive Mediation Model: Examining Factors Associated With Perceived Familiarity and Factual Knowledge of Nanotechnology. Mass Communication and Society, 20(3), 403-426. (SSCI-第一作者)
19. Xu, X., Yang, X., Lu, J., Lan, J., Peng, T., Wu, Y., & Chen, W. (2017).Examining the effects of network externalities, density, and closure on in-game currency price in online games. Internet Research, 27(4), 924-941. (SSCI)
20. Yang, X., Chen, L., & Feng, Q. (2016). Risk Perception of Food Safety Issues on Social Media. Chinese Journal of Communication, 9(2), 124-138. (SSCI-第一作者)
21. Liao, Y., Ho, S. S., &Yang, X. (2016). Motivators of pro-environmental behavior: Examining the underlying processes in the influence of presumed media influence model. Science Communication, 38(1), 51-73. (SSCI)
主持课题：
1.2019年国家社会科学基金青年项目《环境传播视角下媒体对公众治霾行为的影响机制研究》已结项
2. 2014-2016年新加坡南洋理工大学自主研究项目Media Effects on Public Knowledge, Attitude and Behavior Related to Climate Change
